Once an Edison Mail user receives a message from an address that they no longer wish to hear from, all they have to do is tap the Block button in the upper right corner of the email, then confirm to block the address. Using Block Sender on Edison Mail is fast and dead simple. With a single tap, consumers could now block unwanted contacts from sending them messages via email. Inspired by how easily most of us could block other people in our lives from popular tools like iMessage, Facebook and Twitter, the Edison Mail team built the equivalent ability for email. The feature was a natural extension of the lauded unsubscribe in one tap ability that Edison Mail pioneered, as it finally gave consumers a way to banish irrelevant non-promotional emails from their mailbox for good. Reach 5 million blocked senders before the end of 2019īlock Sender, released on March 28, 2019, was the long awaited solution to the problem of unwanted contacts clogging up consumer inboxes. Reach 50,000 unique monthly users in the first month Reach 1 million blocked senders in the first two months (April/May) Generate 5 relevant press articles (at least 10 million online impressions) about Block Sender to build awareness among target email y husers. We defined success for the debut of Block Sender with the following metrics: This new feature was engineered to be more effective than a stock mail app’s basic options to “Mark as Spam”, “Filter”, or “Unsubscribe”, as these solutions have proven they don’t get the job done on their own and unwanted mail still persists. Our team, inspired by the ease of the iPhone’s “Block Contact” feature, developed Block Sender. As the pioneer of One-Tap Unsubscribe from junk, the creators of Edison Mail set out to introduce the next level of control for consumers to banish all unwanted email - forever. Launched in 2016, Edison Mail was built to improve the email experience for consumers by making email faster, simpler, and smarter. An Adobe study about American email usage found consumers spend up to 5 hours a day on email, and Edison Mail’s 2017 study found 72% feel overwhelmed by the number and frequency of emails they receive.Įdison Mail is one of the last free and independent email apps available for consumers. Consumers today suffer from a persistent problem - email overload from a junk-filled inbox.
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